… What we saw was all of the messaging apps that people were using, that they relied on the most, were these dedicated, standalone experience.” The primary purpose of the Facebook app is News Feed. On mobile, each app can focus on doing one thing well. We think that messaging is becoming increasingly important. The reason why we wanted to do this is because we really believe that this is a better experience. That required work and a lot of friction and I just want to acknowledge that up front. Updates to Messenger ship every two weeks so it continues to evolve and improve.”ĬEO Mark Zuckerberg, in a recent Q&A, defended the company’s decision: “Asking everyone in our community to install another app is a big ask. We’ve also continued to improve speed and reliability. You can send stickers or videos, take selfies, chat with groups and make free calls. It is just as fast as SMS but gives you the ability to express yourself in ways that SMS can’t. With Messenger, you can reach people instantly. Messenger was the first of our standalone apps, and unlike our core Facebook apps, it focused on one use case – messaging. “Today more than 500 million people are using Messenger each month and we’re more committed than ever to make it the best possible messaging experience. However, nearly half of Facebook’s 1.35 billion users now have the Messenger app on their phone.įacebook’s Peter Martinazzi, Director of Product Management, wrote a Newsroom post about Messenger’s newest milestone: Many users felt they were forced to download Messenger just to check messages and have been unhappy with the way Facebook has handled this. Messenger has come under fire in recent months, as messaging was unbundled from the native Facebook app for a faster experience. Facebook’s controversial decision to spin off its messaging feature into a standalone app appears to have paid off big time, announcing that its Messenger app has hit 500 million monthly active users.
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